Rebranding a women's lifestyle experience
A blend of fashion, beauty and feminism, The Gloss is a media company with offbeat wit and pop culture absurdity.
Industry: Editorial / Media
Customers: Modern Women (ages 25-35)Headquarters: New York, NY
My goal was to embrace the scrappiness of the modern female reader - far grown up from the brand's younger sister, Gurl.com.
I approached the visual language with a feeling of authenticity, composing a palette of minimal bright colors and hand-painted marks. This fine art aesthetic quickly became the foundation for the new look and feel.